Wine Club Experiences
Adapting to a New Generation of Wine Lovers
Today’s wine consumers are more tech-savvy, experience-driven, and selective than ever before. Traditional wine clubs often struggle to connect with younger audiences who crave convenience, personalization, and authentic storytelling. Without evolving, wineries risk falling out of touch with the very people they need to grow.
Challenges Wine Clubs Face Today:
- Younger drinkers prefer apps and digital experiences over printed tasting notes.
- Quarterly shipments lack the context or connection that drives loyalty.
- Club members may feel disconnected without engaging follow-up or personalization.
- Most wine clubs feel the same — making it hard for any one to stand out.
- Many wine lovers don’t fully engage because they don’t understand the wine or the story behind it.
Turn Tastings into Relationships
Anytime Tasting helps wineries build deeper customer connections by extending the tasting room experience to the home, wine club, or restaurant table.
Boost Club Retention
Let your winemaker’s voice travel with every shipment. Guided tasting videos make each delivery personal and memorable.
Understand Customer Tastes
See how customers rate and respond to each wine. Learn what they love — and why.
Re-Engage Visitors
Don’t let the tasting room be the end of the story. Reach out after a visit with tailored offers and relevant wines based on their tasting profile.
Let's tell your story...
Anytime Tasting helps you deliver guided, personal wine experiences that keep guests engaged—and coming back—long after the first sip.
