About Us

At Anytime Tasting, we believe the magic of wine doesn’t end when the bottle is opened—it begins with the story behind it. That’s why we created a platform that helps wineries bring the tasting room experience directly to their customers, wherever they are.

Anytime Tasting was founded by Jeff Hamilton, who spent over 20 years in the semiconductor industry, holding roles in engineering, operations, product marketing, sales, and executive leadership. After a successful run in the tech world, Jeff spent more than 15 years consulting in emergency response and business continuity—fine-tuning his ability to solve complex challenges with clarity and purpose.

Along the way, Jeff followed his passion for photography and videography, launching a creative business focused on corporate e-learning and marketing. That work eventually led him into the wine industry, where he kept hearing a common refrain: wine clubs are essential—but they’re getting harder to grow, retain membership, and attract the next generation of wine enthusiasts.

So he built a solution.

Anytime Tasting blends the power of guided video storytelling with customer insights and smart marketing tools. It helps wineries build lasting customer relationships, understand what customers truly enjoy, and follow up in a meaningful way. It’s designed to attract modern wine enthusiasts, support club retention, and help wineries stand out in a competitive market.

Today, Anytime Tasting is a unique platform that connects passion, technology, and storytelling—all in the service of helping wineries build lasting relationships through every pour.