Bring the Tasting Room to Them

Anytime Tasting brings the winemaker’s story and expertise directly to your customer — wherever they are. It recreates the tasting room experience at home or on-premise, helping you connect more deeply with wine club members and visitors alike. Because you understand their preferences, you can follow up in a personal, authentic way that builds lasting relationships

Anytime Tasting

Wine Club & Tasting Room Experiences

How It Works

Scan & Watch

Customers scan a QR code with their club shipment or at the tasting room and watch a guided hosting from your winemaker.

Rate & Remember

They rate favorites and save preferences. A real time dashboard shows their past ratings to help in purchase decisions.

Connect & Customize

You engage them with at a personalized level knowing their preferences.  You communicate based on their taste profile and in depth marketing insight.

Elevate the Experience

Give your guests more than a pour. Offer a guided adventure – at home or on premise

Recreate the Tasting Room, Anywhere

Your customer scans a QR code or taps the app. Instantly, they’re guided through the wine by your winemaker — tasting notes, vineyard stories, food pairings — all in a short, engaging video.

Track Preferences, Build Loyalty

As customers rate wines and save favorites, you gain insights into what they love — helping you offer personalized follow-ups and targeted offers.

Elevate Every Tasting Experience

Give your guests more than a pour — offer a guided adventure. From blind tastings to vintage comparisons, Anytime Tasting lets you create interactive experiences that deepen engagement. It’s a natural draw for the next generation of wine lovers who expect digital connection with every experience — and remember the ones that feel personal.

The Story Behind The Sip

Most wine clubs send bottles with little more than a label and a tasting note. But when a winemaker shares the story—whether it’s the vineyard, a harvest surprise, or a family tradition—the wine simply tastes better. Anytime Tasting brings those stories home, turning each bottle into a personal experience.

Adapting to a New Generation of Wine Lovers

Today’s wine consumers are more tech-savvy, experience-driven, and selective than ever before. Traditional wine clubs often struggle to connect with younger audiences who crave convenience, personalization, and authentic storytelling. Without evolving, wineries risk falling out of touch with the very people they need to grow.

Challenges Wine Clubs Face Today:

  • Younger drinkers prefer apps and digital experiences over printed tasting notes.
  • Quarterly shipments lack the context or connection that drives loyalty.
  • Club members may feel disconnected without engaging follow-up or personalization.
  • Most wine clubs feel the same — making it hard for any one to stand out.
  • Many wine lovers don’t fully engage because they don’t understand the wine or the story behind it.

Turn Tastings into Relationships

Anytime Tasting helps wineries build deeper customer connections by extending the tasting room experience to the home, wine club, or restaurant table.

Boost Club Retention

Let your winemaker’s voice travel with every shipment. Guided tasting videos make each delivery personal and memorable.

Understand Customer Tastes

See how customers rate and respond to each wine. Learn what they love — and why.

 

Re-Engage Visitors

Don’t let the tasting room be the end of the story. Reach out after a visit with tailored offers and relevant wines based on their tasting profile.

Ready to Elevate Your Wine Club and Tasting Room With Deeper Customer Connections?

Anytime Tasting helps you deliver guided, personal wine experiences that keep guests engaged—and coming back—long after the first sip.

Turn Tastings Into Relationships with Anytime Tasting